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Arts, Culture & Nightlife East Village

Rush Pop-Up Shop Appears on East Second Street

A temporary retail space has opened in the former Karma gallery location to coincide with the band's 50th-anniversary residency at Madison Square Garden.

By Staff ReportPublished Aug 2, 2026, 3:01 AMUpdated Aug 3, 2026, 11:29 PM

Fans of the rock band Rush have gathered in the East Village this weekend, forming long queues along East Second Street. The activity centers on a temporary pop-up shop located at 20 E. Second St., the former site of the Karma gallery.

The retail installation is operating in conjunction with the band's four-night 50th-anniversary residency at Madison Square Garden. According to reports, the shop is scheduled to remain open through Monday, August 3, with daily operating hours from 10 a.m. to 6 p.m.

While the sudden appearance of the merchandise site drew significant foot traffic, some observers noted that the high cost of concert tickets for the band's current tour has become a point of contention among long-time followers. The pop-up serves as a localized hub for fans seeking commemorative items during the band's milestone celebration in New York City.

Where it happened

20 E. Second St., East Village

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