Polish Ice Cream Brand Debuts U.S. Flagship in Midtown

A new dessert destination has arrived in Midtown Manhattan, marking the first U.S. expansion for Milky Ice. Located at the corner of E. 57th Street and Park Avenue, the shop officially opened its doors this past June, introducing New Yorkers to a style of ice cream that distinguishes itself from traditional soft serve through its density and ingredient profile.

According to co-founder Adam Gadawski, the product is crafted using full-fat Polish milk and coconut oil rather than the air-incorporated methods common in many commercial soft-serve brands. This composition results in a more condensed texture that is reportedly slower to melt.

While the brand is rooted in Polish culinary traditions, its path to New York was unconventional. Gadawski, who originally managed a meal-kit company in Bydgoszcz, Poland, first launched the concept in Dubai during the EXPO 2020 event. Initially intended as a side offering at a Polish restaurant, the ice cream quickly became the primary draw for customers, leading to the establishment of over 30 locations across the Middle East.

To better suit the New York City market and its distinct seasonal climate, the Midtown flagship has adopted an all-day cafe model. Gadawski noted that the menu has been broadened to include coffee, matcha, and various pastries to ensure the business remains viable during the colder winter months, a departure from the year-round ice cream demand seen in the Gulf region.

Early reception has been positive, with Gadawski reporting strong support from the local Polish community. The co-founder views this Midtown location as a critical test for the brand’s future in the United States, stating that the success of this flagship will determine whether the company pursues further expansion in the region.