Frozen Yogurt Returns to Williamsburg with Two New Additions

Frozen yogurt appears to be making a comeback in Williamsburg, with two new businesses planning to join the local dessert scene. The trend follows recent moves by other area shops, such as Van Leeuwen, to incorporate the lighter ice cream alternative into their offerings.

According to reports, one of the incoming shops, Fira Greek Frozen Yogurt, is preparing to open at 294 Bedford Avenue. The name is reportedly inspired by the capital of Santorini, Greece. A second shop, identified as Birdie’s, is also expected to open in the neighborhood, though specific details regarding its exact address or anticipated launch date have not yet been disclosed.

While the broader frozen yogurt market has seen fluctuations in popularity over the years, these new arrivals suggest a renewed interest in the category within North Brooklyn. As of late July 2026, further details regarding the operational timelines for both Fira and Birdie’s remain limited.